Who Can Win The Whole Cabinet Kitchen Appliances Confrontation Last Pot Of Gold
It is predicted that China’s next five years Kitchen Market share will reach 58 billion yuan. Attract huge profits in this, the already tired of competing in the consumer electronics companies moving into the overall kitchen area. But they are not the only competitor, Cupboard Business and has focused on small kitchen appliances, followed by home appliances business, Sabre-rattling, keeping your eye on a piece of cake.
For many consumers, “Kitchen” is a relatively new concept. However, many manufacturers view, the whole kitchen will lead to the consumption boom seems ready. Hale led the way, the first to reveal their “appliance cupboard whole, satisfied with one stop service” sign. With the leader, Changhong, Midea, Vantage, cherry and many other household electrical appliance enterprises, followed by investing in the whole kitchen products; cabinet manufacturers not to be outdone, Section Po, Tutengbaojia, Europe and other cabinet companies to send the same playing the whole kitchen signs.
The saying goes, no profit can not afford early, high profits the industry overall kitchen appliances to attract businesses and cabinets enterprises have an important reason for testing the water. Haier Kitchen facilities Co., Ltd. Beijing Zhang Bin, general manager told reporters: “Haier’s overall gross margin of nearly 30% of the kitchen.” It is reported that the current appliance industry average profit of about 5% -10%, in the mouth has been the industry are “sunset industries”, and In contrast, nearly 30% of the overall kitchen profit level can be described as water is not small; and according to Chinese Furniture Zhu Changling, vice chairman of introduction, relative to the furniture industry, the overall profits of the kitchen can be considered very good professional.
In addition, because the whole kitchen in our country is still in the promotion, growth stage, about 100 million urban households, the whole kitchen has a rate of 6.8%, while European and American developed countries 35%. Zhu Changling president speculated that in the next few years, the whole kitchen will maintain 30% growth rate.
Despite a high-margin, high-growth market, the kitchen area is “N group melee” situation. The industry believes that our country does not have a kitchen area to show for leading enterprises. Zhang Bin said that the whole kitchen industry now has more than 1,000 enterprises, the market was mixed over one billion yuan output value of the “threshold” only about 23 companies. He believes that after three to five years of development, the overall value of the kitchen area will gradually appear to reach 10 billion or more leading enterprises.
appliances, cabinet manufacturers have length
Although industry profits high, there are industry told reporters last year, the number of independent production in the cabinet of the appliance business, “more than anyone else thanks to less, not more than anyone else more money,” that there was a boss laments that he is “straying into White Tiger Hall. ” The household electrical appliance enterprises in the loss of money what where?
‘s Survey found that Tutengbaojia, Europe and other cabinet companies are used to send self-produced cabinets, Cooperation Introduction of household appliances in the form of “whole kitchen.” In contrast, household electrical appliance enterprises seem “extraordinary your opinion”, and are self-built production base of the cabinet, such as Haier, Changhong and so on. Haier Kitchen Facilities Co., said Zhang Bin, general manager of Beijing center, Haier cabinet procurement, logistics, design, manufacturing and other production costs account for 30% -50% cost.
Opie chairman Yaoliang Song analysts say this is because the manufacture of household electrical appliance enterprises are not familiar with the cabinet. As the cabinet products are “quantity ordered room”, large scale enterprise production advantages no longer exist, the system Management Difficult. Custom-based production model for how to improve efficiency, reduce costs, improve management, household electrical appliance enterprises require further grinding.
Zhu Changling president believes that the current, the electrical appliance manufacturing business, the overall design of the cabinet business is still their own advantage. Opie chairman Yaoliang Song told reporters, cabinets and appliances are completely different industry, the difference was not common. Therefore, the cabinet custom cabinet company certainly has skills, and electrical appliances manufacturing enterprises in handy. Moreover, in addition to cabinet design and manufacturing advantages, advantages cabinet business channels can not be underestimated.
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I am China Manufacturers writer, reports some information about screw washer head , self drilling screw.
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